New motivational scenarios
We continually ask ourselves: what new product does the consumer want and why? We have real-life answers, because we are connected to the world around us.
We possess the most advanced systems for monitoring innovations and current market status. That information, combined with our long solid experience, provides the know-how to describe "motivational scenarios" for the development of new scented products.
We develop strong "inspirational concepts", fueling a vibrant and collaborative dialogue on product innovation with our customers.
Our knowledge of the market and consumer characteristics facilitates a comprehensive understanding of the "brief" received from our client, and provides a solid starting point for our perfumers’ creativity.