Our workflow
defining the concept
Brief or technical document
Writing a comprehensive and concise report about the new product and the whole project is a real opportunity: it is possible to get the “big picture” of the concept and easily…
requirements transmission
scented product: perfumes, households...
The Fragrance House R&D receive an incoming brief, which
has to be re-coded as a ,new document with specifications
and creative inputs that support the formula optimization.
360° technical picture
the creative brief
It has to mention the characteristics and the values the product is expected to convey thanks to the fragrance; a unique fragrance that is able to support the end product concept.
time-to-market
Product release strategy
It is thus essential to share, from the very beginning, all available olfactory and physico-chemical requirements, along with marketing and strategic trails of the project.
focus on the information
Consumer target of the end product
It is useful to follow a track, organized per topics: a method that can help to streamline ideas and all questions it is important to answer, while not forgetting key elements.
defining the concept
Brief or technical document
Writing a comprehensive and concise report about the new product and the whole project is a real opportunity: it is possible to get the “big picture” of the concept and easily…
requirements transmission
scented product: perfumes, households...
The Fragrance House R&D receive an incoming brief, which
has to be re-coded as a ,new document with specifications
and creative inputs that support the formula optimization.
360° technical picture
the creative brief
It has to mention the characteristics and the values the product is expected to convey thanks to the fragrance; a unique fragrance that is able to support the end product concept.
time-to-market
Product release strategy
It is thus essential to share, from the very beginning, all available olfactory and physico-chemical requirements, along with marketing and strategic trails of the project.
focus on the information
Consumer target of the end product
It is useful to follow a track, organized per topics: a method that can help to streamline ideas and all questions it is important to answer, while not forgetting key elements.
Creative Brief for the creation of your fragrance
Creative Brief for the creation of your fragrance
If you want to easily fill in and edit your Creative Brief Download briefFragrances brief
Write your own creative brief for the Fragrances House ad upload Moellhausen template.